PART TWO – FASHION PHOTOGRAPHY : The Creation of Narratives, Fictions and the Glamorization of Otherness

What especially facilitated the diffusion and impact of Jean Paul Gaultier’s work was his understanding of fashion as an interdependent microcosm. Fashion is a system, and both the design of garments and fashion editorials stem from the same process, thus mutually feeding each other. In The Fashion System (1967), Roland Barthes analyzes fashion as a complex level … Continue reading

Recontextualized Fashion Editorial – Trail Blazers

Mario Testino, Trail Blazers (Daria Werbowy & Lily Donaldson), Vogue UK, March 2008  Mario Testino’ s March 2008 Vogue UK editorial featuring Daria Werbowy and Lily Donaldson took place in Cusco, Peru, where the two models are depicted as backpack travelers encountering this exotic culture. Their status of visitors is confirmed across the photographic series, … Continue reading

Recontextualized Fashion Editorial – Pachamama

Thierry Le Gouès, Pachamama (Meghan Collision & Solange Wilver), Cuzco, French Revue de la Mode, 2010 Le Gouès attempted to directly relate and connect the models with the locals, without the mediation of a traveler/tourist’s status, by using an ethnographic voice. By alternating black and white photos of the locals in their daily occupations with … Continue reading

Decontextualizated Fashion Editorial – Multi-Ethnic Gallery

Paolo Roversi, Multi-Ethnic Gallery, Vogue Italia, January 2013. Paolo Roversi’s Multi-Ethnic Gallery displays ethnic inspired designs worn by models from the country suggested by the clothes and the captions. Such a choice highlights the potential intention of the photographer to construct a feeling of authenticity. From a formal perspective, the treatment of the image evokes an … Continue reading