PART ONE – Fashion Design : Garment as a site of social transformation and travel

The first part of the exhibition will walk the viewer through the works of designers Yves Saint Laurent and Jean Paul Gaultier, while contrasting these designs with original traditional costumes. The parallel depiction of these Western designers with traditional costumes will serve to make the viewer aware of the evolution of the appropriation of foreign … Continue reading

YVES SAINT LAURENT – MOROCCAN MEMORIES & IMAGINARY TRAVELS

The rise of globalized and widely diffused sartorial trends coincides in the middle of the 20th century with the development of prêt-à-porter. Prêt-à-porter, as opposed to Haute Couture, involves distinct market behaviours, being priced more accessibly and adapted to casual dressing. One designer especially involved in the popularization of prêt-à-porter is Yves Saint-Laurent, “one of the … Continue reading

YSL – SELECTED ITEMS

Yves Saint Laurent in Marrakech, 1960s NORTH AFRICA & MOROCCO “On each street corner in Marrakech, you encounter groups that are impressive in their intensity, their relief. Men and women, where pink, blue, green, and violet caftans mingle. These groups look as if they have been drawn and painted, that are reminiscent of sketched by Delacroix, … Continue reading

JEAN PAUL GAULTIER – Multiculturalism & Iconoclasm

Jean Paul Gaultier translated onto garments this new era of multiculturalism and multisexuality. When he started his own brand (haute couture and prêt-à-porter) in the 80s, he grounded his work in traditional techniques while creating irreverent collections at the crossroad of gender, race and cultures. His use of cornucopian references blurred boundaries between the catwalk … Continue reading

JPG – SELECTED ITEMS

“Par transpositions, détournement, et assemblages, il donne forme à des métissages transfrontières. Les mondes et les individus déparés par le barrage de la langue, des coutumes et de la géographiese fondent en un univers dont le passeport est tamponné “Planète JPG”. Le couturier orchestre par le vêtement le dialogue entre les cultures et les races. … Continue reading